Build a Profitable Real Estate Practice
Written by: H. CRAIG PLANTZ
32+ years of real estate experience as an agent, a DOTCOM lead generation pioneer, and a brokerage owner.
Release Date:
July 2024
WHO THIS BOOK IS FOR
After obtaining a real estate license, many agents are at a loss on how to perform the business. This book fills that gap, outlining the steps from choosing a brokerage, building and maintaining a residential real estate practice, and eventually building a successful team and or brorkerage.
Perfect for newly licensed agents helping them to avoid typical mistakes, paying for unneccesary services, and choosing the right brokerage for your business.
When operating a business but not to the level desired many agents need to evalutate the methods they are deploying within their practice. This book will help them to streamline all aspects of their business in order to reach their goals.
Existing agents who aren't reaching you production goals will learn to streamline your tasks and activities to only those that are productive.
Many successful agents reach a point where they are at a loss for where to go next after they have built a sustainable residential real estate practice. This book will answer those questions helping to create a strategy for moving forward.
Top agents who want to take the next step into team building or even building a brokerage, either a franchise or an independent brand, this book is a great guide.
ABOUT THE AUTHOR
H. Craig Plantz's journey in the real estate industry is a testament to his resilience and entrepreneurial spirit. Raised in Littleton, Colorado, he graduated from Columbine High School in 1981 and embarked on his academic journey at the University of Colorado for a few semesters before deciding to serve his country. In 1983, he enlisted in the United States Air Force and, with dedication, earned an honorable discharge in 1987.
Post-military service, Plantz ventured into the real estate realm, obtaining his license in 1992. A pivotal moment in his career came in 1995 when, alongside two friends, Plantz pioneered one of the country's first DOT COMs, Colorado Real Estate Online (CREO), aimed at putting MLS listings on the world wide web to generate leads for brokers. The venture marked a significant leap into the digital age of real estate. In 1999, CREO caught the attention of EW Scripps, leading to its acquisition and paving the way for Plantz to establish his own Colorado brokerage, Resident Realty.
At Resident Realty, Plantz honed his approach to real estate, developing a team strategy that later evolved into a comprehensive brokerage strategy. His commitment to innovation and excellence has propelled Resident Realty to expand its influence beyond Colorado, with active operations in multiple states. As of the latest update, H. Craig Plantz continues to shape the landscape of real estate with his strategic vision and dedication to advancing the industry.
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